101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site,by Susan Sweeney
Maximum Press | 2008 | PDF | 250 pages | 3.12mb
An increasing number of real estate buyers and sellers are making the Web their first destination. So now is the time to stake your claim in the Internet land rush with an effective and well-promoted Web site. Getting potential customers to visit your Web site rather than those of your competitors can mean thousands of additional commission dollars in your pocket every month.In 101 Ways to Promote Your Real Estate Web Site, widely recognized expert Susan Sweeney provides proven promotion techniques that help you draw buyers and sellers to your real estate Web site. If you deal in either residential or commercial real estate as an agent, broker, or firm, this book (and it’s companion Web site) is exactly what you need. Bottom line, it will help you draw more buyers and sellers to your Web site and increase your earnings.
In this book you will learn how to:
* Draw more buyers and sellers to your Web site
* Optimize your site for real estate-specific search engines
* Learn what techniques work best in the online real estate arena
* Make effective marketing use of newsgroups, mail lists, meta indexes, e-zines, Web rings, cybermalls, podcasting, blogs, wikis, mobile, autoresponders, banner exchange programs, and more
* Leverage the power of e-mail in real estate sales - Use offline promotion to increase online traffic
* Use competitors’ sites to your advantage - Develop viral and permission marketing campaigns
* Stay current through the Member’s Only Web site
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